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The free newsletter cross-promotion tool that grows your subscribers automatically
Join the clubIt's all free, and there are no ads
Join newsletters that are eager to grow with you
How it works
It couldn't be simpler, and it works across all email platforms. Whether you're a Substack supremo or a Beehiiv beast, you can count on us.
Just 3 steps
Free growth
We're the fairest subscriber swap in the world - if you refer one of your subscribers to another newsletter, we'll send you one back. If you refer a hundred, we'll send you a hundred. Simple.
The best part? All you have to do is paste a link into your posts.
Join the clubMore paid recommendations
Beehiiv Boosts? Sparkloop Upscribe? Our approach feeds new subscribers into your pathway.
We deal in clicks
We stay out the way. Instead of imposing ourselves as a "subscribe layer" between you and potential new readers, we send them straight to your signup page.
If you're running paid recommendations, they'll carry on as normal. Except you'll have more of them.
More love from algorithms
Writing on an algo platform like Substack or Medium? We'll bring you new readers from elsewhere, which means new users for the platform.
The algo tangle
We can't tell you the intricacies of a platform's algorithm - it's kept under wraps. But every decent growth guru will say that bringing new users to a platform is a good idea.
By cross-promoting with newsletters across all platforms, we'll make sure you're doing just that.
Why choose automated cross-promotions?
Manual swaps are great... when you find a partner with a reasonably close number of subscribers. Otherwise, it's a time-sink, or worse - it's unfair.
Fairness
If you have 50,000 subscribers and your partner has 250, you're giving a lot more than you're getting. If you're small, you'll struggle to find partners at all. Our way adds an aggregation layer that automatically matches you with appropriate newsletters to ensure reciprocity.
What if I want a straight swap with another user?
We're the place. We have a full suite of tools to help you find partners manually, organise dates and set expectations. We launched it in the Illumination community in October.